Starting today on Android and iOS, Instagram will allow you to post clips at up to 15 seconds, and can be decorated with one of 13 filters that were specifically created for the video portion of the app. Videos will autoplay, but not loop automatically, and will integrate easily with the rest of your feed. This addition to Facebook’s arsenal puts them in direct fire with Twitter’s own video clip sharing service, Vine. however, the main difference here is that Instagram has many more users than Vine has, which is still technically in its early stages.
Announced at a press event in Facebook’s Menlo Park headquarters, Instagram’s co-founder and CEO Kevin Systrom expressed optimism for the app’s continued success due to the new video feature.
The current stats for Instagram are evidence that the service has boomed to astronomical proportions: 16 billion photos have been shared on the service to date, receiving 1 billion likes each day, and is used by 130 million people every month. Promo vid after the break.