In a bid to counter T-Mobile’s constant appeals to consumers and media on which carrier has more innovative approaches to consumer problems and service, AT&T decided to introduce one facet of T-Mobile’s vast selection of plans: paying a monthly fee that allows one to upgrade a phone before the contract ends. The catch: the price is specific to the phone you own, meaning that with wiggle room, AT&T can do as they like with the costs — on top of the fact that you will have to pay full price, rather than subsidized, for the device. Mathematically, the T-Mobile plans would save a user much more. Refer to the following:
At $60 per month for 2.5 GB of data plus unlimited talk and text on T-Mobile, whereas AT&T costs $90 for 3 GB plus 450 minutes and unlimited text messages, that all works out to $2160 on AT&T and $1440 on T-Mobile. Considering that hardware costs less on AT&T, it makes sense that their plans are mainly responsible for the price spike — and introducing the Next plan offers them another way to do that. It’s just not worth it.
Of course, while T-Mobile is still busy rolling out their 4G LTE networks throughout the country, AT&T has an existing infrastructure that has been quite reliable recently. But is that enough to justify this deceitful plan?