Apple’s VP of Design doesn’t very often take part in interviews, but when he does, it seems to be based around designs and numerous life experiences he’s had. Over the weekend Sir Ive had an interview with The Sunday Times, talking about the conception of a product, as well as other subject. He says a new product first needs to have a purpose, then a design is introduced, and finally, a complete revision if necessary. Sir Ive even spoke of where he draws inspiration from (everywhere, including candy manufacturers in Northern Japan).
Jony speaks of copycats rather directly, also:
“It’s theft … what’s copied isn’t just a design, it’s thousands and thousands of hours of struggle. It’s only when you’ve achieved what you set out to do that you can say, ‘This was worth pursuing.’ It takes years of investment, years of pain.”
Also, he says he’s bad at mathematics. Interesting.
Via: The Sunday Times