That’s pretty much the dusk of BlackBerry, on the consumer level. By cutting 4,500 jobs and posting $950 million operating loss, the Canadian smartphone company is taking a 50% step back from advertising BlackBerry on the consumer scale, and instead will focus on enterprise solutions while the current cash tank for the company is now $2.6 billion.
But, that’s not all: BlackBerry will also be negating the price points of all its existing devices, leaving only one flagship device, the Z30, as a consumer-oriented device. And, that’s that.
Press release, after the break.