To be clear, the first bit of new is really only a refreshed Kindle HD: last-gen’s 1.5GHz dual-core processor, the old 1,280 x 800 display, and the abilities of the device remain mostly the same. But, this time it’s priced at $139 and features a new body. Obviously, this is boring. So, move to the next paragraph.
The operating system is where the real inferno begins — Fire OS 3.0, aka “Mojito,” — which aims to to bring several features, like Mayday: tap it within the quick panel and a real human will appear on screen to assist and take full control of your Kindle HDX — the new tablets that take full advantage of the new software. The new Kindles are priced at at $229 for the smaller 7-inch model or $379 for the larger 8.9″. Even the LTE models are inexpensive considering the competition: $329 and $479 respectively and available for Verizon and AT&T.
But Amazon didn’t stop: a 2.2GHz Snapdragon 800 processor, double the memory, about 2GB, and the Adreno 330 GPU gives it four times the graphics power, 11 hours of battery life — 17 hours if you’re only reading. Jeff Bezos has done well with this one.