In a Q1 letter to shareholders, CEO Reed Hastings said, “Our current view is to do a one or two dollar increase, depending on the country, later this quarter for new members only.”
While it comes as an unexpected measure, Hastings attempts to justify the price increase coming in the next few months as one that helps both the company and the members.
In fact, the $7.99 monthly rate will remain “for [a] generous time period and is being done to “acquire more content and deliver an even better streaming experience,” Hastings said.
This should be interesting; perhaps the backlash will be far and wide, or little and fickle?
Via: Netflix (PDF)