Here is the iron savior of HTC: Robert Downey Jr. Confirmed for the second and third Avengers movies, starting in 2015 by Marvel, Robert Downey Jr. will be rolling with HTC as part of their $12 million marketing barrage spanning television, print, and billboard advertising around the globe, with Downey Jr. maintaining a certain level of creative control.
As an HTC spokesperson told Bloomberg, the company had nothing to announce today, but said of the One that it has “overwhelmingly positive feedback from media and consumers alike. Anyone with a penchant for metal should be able to appreciate its appeal.” And Iron Man does have a penchant for metal.
By spending a small nation’s worth of money on marketing and a celebrity, HTC’s falling quarterly earnings and departing executives and employees most likely will be reversed; maybe it isn’t too hasty to say HTC is saved?