An entry-level camera with a 20.1 APS-C sized megapixel sensor, electronic viewfinder, priced at $400 and styled as a more expensive DSLR counterpart? Seems like the kind of hardware than can change the market. For those of you who would prefer to shoot 1080p video, you can do so at a decent 24 frames-per-second, all the while having access to interchangeable Sony E-mount lenses and the like. While I’d opt for the more expensive, capable, and compact NEX-5T, knowing that the a3000 costs $300 less is a win for the budget consumer, while still getting some of the core functionality.
Like the NEX-5T that was announced in tandem with the a3000, it will launch in early September for $400, paired with a black 18-55mm zoom kit lens. Press release, after the cut.