Alright, you must be thinking: “What is all the fuss, if any, about this Sistem51 watch?”. Well, it’s true: a lot of watch buffs really like the Sistem51, because it’s the first time a mechanical watch from a Swiss company (Swatch, in this instance) is being offered for a rather inexpensive price ($150 in the United States) while also being of true mechanical watch quality.
In fact, the company is going all out, enabling a pop-up store in Times Square just for the Sistem51′s launch. Meanwhile, I’ll try to procure one for a review; I honestly just love the way it looks.
Press release after the break.