In order to appeal to customers, Google, who just recently sold off Motorola to Lenovo, and kept the Project Ara Modular phone division, wants to make the simple version of the device just $50. It would basically be a “grayphone”: barebones at first, with nothing more than the frame, screen, and a WiFi radio.
Funnier yet, Google would even have them “designed to be sold at convenience stores”, so that users could easily find them. To customize and truly turn the frame into a full-fledged smartphone, Google would also design kiosks that could fit into shipping containers, which include all the parts and tools required to make modifications and additions.
As for the user interface? A built-in tool will allow you to make considerable changes. So yes, this is a completely customizeable phone, in just about every sector. Ambitious, indeed, but Time is saying that Google’s paul Eremenko wants it to be “great, not profitable”.
It will happen — there’s an Ara developers conference set this Spring, so get ready.