Beats, the famed makers of headphones and the like, will attach their brand to one more category, to go up against behemoths like Spotify: music streaming. At launch, the service will be free, but then to continue offering 20 million tracks, will be followed by a $10 monthly charge (and includes offline playback) — just like Spotify’s mobile + desktop subscription. But, there are differences between the services. Also, Beats Music is founded by Beats Electronics’ Jimmy Iovine along with Dr. Dre, Luke Wood, Trent Reznor, and Ian Rogers.
The group decided that the main issue with a music streaming service is choice: too much of it. By creating iOS, Android, Windows Phone, and web apps with intuitive and detailed suggestion features, backed by music experts from Universal Music Group, Sony Music Entertainment, and Warner Music Group, including independent labels, Beats Music will apparently create perfect playlists based off a user “liking” or “loving” a particular genre. The rest is up to the user, and the service.
AT&T gets in on the action, too: by offering a Beats Music Family Plan with 5 accounts across 10 devices for $14.99/month.
Big names besides artists and publishers will back Beats Music, too — Rolling Stone and Pitchfork, as well as radio stations will all offer official playlists. Perhaps the most intriguing feature will be “Just For You” – which will deliver at least four personalized album and playlist selections each day, based on one’s musical tastes, time of day, and so on.
Time will tell how this will go.
Via: Beats Music