It makes total sense to announce the next iteration of a famous racing simulator at a famous auto show, doesn’t it? Well, Turn 10 Studios, now owned by Microsoft, took the inititave to announce Forza Motorosport 6. And the cover car? The new 2016 Ford GT — of course.
It’s interesting to see from an importance (and PR) perspective about how car manufacturers see racing simulators nowadays. They take them rather seriously, because they stand not only as a form of promotion and fan-finding, but also as a testament to the integrity of their vehicles.
Ford’s Raj Nair, who leads the company’s global product development, had this to say about Forza 6 and the new GT:
“When we started working on the GT, probably a year ago, we were already thinking along these lines,” and, “I think that’s a reflection of how important Forza‘s become to the automotive industry, an exposure to so many customers — often, their first exposure to the brand or their first exposure to a specific vehicle is actually through Forza. So early on, we know this would be a part of the plan.”
A final release date for the game isn’t set in stone, however there is hope that it might launch this year.