This is — nuts? For a $25 discount, you will soon be able to purchase a Kindle 3 (WiFi-only version) with ads served by Visa, Olay and Buick, among others coming in the future. When the the e-reader is idle, a screensaver from one of the companies aforementioned would appear, or an advertisement bar at the bottom of the homescreen (no ads while reading, however). According to Amazon’s own Kindle director, Jay Marine, seems to think that “customers are going to love it.” Oh, really?
First of all, let’s hope this is not a trend. Secondly, only $25? $114 is still a lot to be asking for ads. So technically, you’d be paying for ads. Weird, eh? It releases May 3rd; pre-orders begin today.