This is a “duh” moment.
The Moto X hasn’t been a complete runaway success, but it has garnered enough tech on its own that will change how people think of voice control and customization that Android brings, in general. But to Motorola, this just means that they have to move around some units.
Enter, the new $399 price point for the Moto X, with no carrier obligations, and if customized with wood, jumps to a solid $500.
Meanwhile, the AT&T, Sprint, Verizon, and T-Mobile versions are still $100, on contract, of course.