Borders has launched itself into the frying pan and into the fire. No, really. The rough eBook market is no place for newcomers, and Borders just got into it with its eBook Store powered by Kobo with Blackberry and Android apps also taking part in the fray. Once you do purchase an eBook from Borders, you can read it on your PC or Mac, as well as your iPad, iPhone, iPod Touch, BlackBerry, or Android-powered mobile phone.
And what’s a new eBook service without a dedicated eBook reader? the Kobo eReader which includes a 6-inch e-ink screen, support for flexible fonts, desktop syncing, bluetooth syncing with a smartphone, 1GB storage and a 4-way d-pad with center selection will be available at retail and online stores. Check out the new Borders site to take a look at everything yourself.