Announce a new iPhone with an intelligent AI called Siri that backs it up and iOS 5 with iCloud. Include with said iPhone a high-quality 8 megapixel camera with 1080pHD video recording, a front-facing camera, an Apple A5 processor, the classic 3.5-inch Retina display, world phone capability, as well as Sprint, Verizon, and AT&T versions, and what do you get?
Apple sold 1 million iPhone 4S units in 24 hours. Beat that. PR after the break.