The “One” branding has been here for at least three years, and is HTC’s crown jewel — in the midst of hit-and-miss attempts at conquering the Android smartphone spectrum.
Oh, but don’t be lead astray by the opening statement: the One M7 and M8 have been some of the best flagship devices in the Android lineup to-date. But every year, the competition comes closer to achieving things that HTC always did, like build quality.
The current landscape: leather backs, metal trims, curvatures, glass backs and entire metal bodies. And so, the HTC One M9 needs to prove to the world why it is not only a design and engineering success, but why it should be a consumer success.