The newest iteration of the prototype Project Ara smartphone is here. For a refresher: Project Ara is a smartphone platform where integral pieces can be swapped, including the processor, camera, ports, battery (with layover time), screen and other components.
Thus, Google has a lot of testing to do and they’ve chosen an interesting location to field test Project Ara: Puerto Rico. Being that the island is “well-connected” and has a designated free trade zone, developer modules could easily roam. Puerto Rico is also under FCC jurisdiction, thus it would benefit being a test market for the US. The first two carriers to offer Project Ara will be Open Mobile and Claro, both of which offer 4G LTE coverage along with 3G — at least, when Spiral 3 (the third prototype) is reached, which introduces the LTE function.
Keeping reading, because Google’s strategy is so unique: the phones will be sold via “food trucks” in popular parts of the island. Each truck will have a 3D printer and dye sublimation printers.
Customizing the phone will (or is supposed to) be easy and can be done during the sale; the process is aimed to be under 5 minutes. But, if you’re into making the Ara your own, a ready-to-go bento box version will also be available.
PR vid, after the break.