According to a report from advertising firm WPP’s “BrandZ Top 100 Most Valuable Global Brands” study, Apple has surpassed Google as the mast valuable brand in the world, with their brand value exploding to an unbelievable 859% since 2006 and increased 84% to $153.3 billion this year alone. AT&T, China Mobile, IBM, and Microsoft all are in the top-10 most valuable brands list, while McDonald’s is the only non-tech company in the top-5. This ends Google’s four-year reign as most valuable brand in the world, while Amazon passed Walmart by as the No. 1 retailer overall. Check past the break for WPP’s official report.