Twitter is getting its Hawkeye: targeted tweets based on location for advertisers

This may be a bit spooky and shows that Twitter is serious about making money — both good and bad news — so by introducing targeted tweets based on location for users to gawk at, advertisers have better chances of nailing that next buyer. Thus, this also creates some sort of locked-away version of Twitter, where some of these tweets can also be seen via a specific location (or even only on mobile devices), which is also cool but [email protected]_Airways, @CocaCola, The Washington Post (@wpsocialreader), and @Wendys all have started using the new feature, and only more advertisers will start using it, as the tools are available to all advertisers, today.

Twitter is changing.

Via: Twitter Advertising Blog

Panasonic launches new cameras, including the high-end LX7 and the LUMIX G5

Panasonic launched new cameras. Of course they did. However, it’d be better to pull out the two best cameras from their announcement today: the LUMIX G5 and the LUMIX LX7. Starting off with the LX7, it’s a point-and-shoot camera with a 3.8x zoom lens starting at 24mm, and corresponding aperture of f/1.4-2.3. The 10.1-megapixel sensor takes the photos and you see them on the high-res 920,000-dot 3-inch LCD. The LX7 can also shoot 1080p video at 60 frames per second in AVCHD, or 30 frames per second in MP4.

Now on to the big guy: the LUMIX G5. It’s their next-generation, 16.05-megapixel MOS sensor camera with the Venus engine which allows for faster image shooting and makes the whole experience “better”. Along with that is the built-in flash, compact interchangeable lens body, and Contrast AF which can be controlled by the camera’s own systems.

The G5 can also shoot full 1920 x 1080p HD video in AVCHD or MP4 format, all viewable on the adjustable viewfinder with a 1,440,000-dot equivalent resolution, so it’s probably full-frame viewing (that makes sense, science-wise). It’ll be out in 30 days in either black, silver, or white; currently pricing is unannounced.

Microsoft Office 2013 Is Not Headed To The Mac, SkyDrive Update For 2011 Edition Promised

In the land that is Microsoft disappointing Mac users and reducing their overall future productivity (perhaps), Office 2013 is not coming to the Mac. At least as according to this statement: “We haven’t announced the next release of Office for Mac,” says a Microsoft spokesperson. So right now, only Windows 7 and Windows 8 PCs are going to get Office 2013. On the upside of things for Mac users, a SkyDrive update is planned for the Office 2011 edition, which allows for cloud storage and sharing, as well as Office 365, so users will find some sort of convenience and comfort in that. Unless of course, somebody thinks of using Bootcamp with Windows 8 installed.

Via: The Verge

Battlefield 4 Is Coming, Arriving Autumn 2013

It is coming. In Autumn 2013. As the developer puts it, “The team at DICE is hard at work on the next entry in the Battlefield series,” reads the message from the team at DICE. “To ensure access to the exclusive Battlefield 4 beta, shooter fans can pre-order Medal of Honor Warfighter today.” So, pre-order Warfighter and you get access to the BF4 beta? Sounds good. But show us something? “While there is no further Battlefield 4 news at this point – remember, if you don’t see it published here, it’s just rumor and speculation.”

DICE is no fun when it comes to giving the internet (and the press release that was sent out) more info on Battlefield 4. “We’re not ready to talk about Battlefield 4 yet – in the meantime, we hope you will continue to enjoy Battlefield 3 and all the Battlefield 3 Premium content still to come.”

We can hardly wait. Via: VG247

Google’s Marissa Mayer is now the new CEO of Yahoo

In what is currently trending for Yahoo company news, Google’s Marissa Mayer (of 13 years service) is defecting from the big G and headed to the big Y — that being Yahoo!, as The New York Times reports. She not only will begin service on Tuesday, but also will be part of the Yahoo board, further proofing and solidifying her new position at Yahoo is intended to be a long-term one.

Via: NYT

Microsoft Office 2013 announced, Consumer Preview available for both Windows 7 and 8

Microsoft Office is one of the most iconic and recognizable computer applications in recorded history, but Microsoft has no plans of simply refreshing it. This time with Office 13, the Redmond-based giant plans to include  Microsoft Word, Excel, PowerPoint and Outlook, and make available online a public Consumer Preview for users of Windows 7 and Windows 8. Office 2013 works on both tablet PCs and traditional computers, thus it supports touch, stylus, mouse or keyboard input.  The main selling point of Office 2013 is sharing, in which it will allow for documents to be delivered to users through an up-to-date cloud service, that will be at its best when optimized for Windows 8 when it launches of October of this year.

Press release below. Via: Microsoft Press Center