It’s a controversial question to ask, but it’s one that’s likely on the minds of at least a few who’ve watched the Windows Phone market continue not to see the growth of its competitors (Android and iOS 6 with the just announced iPhone 5 – let’s not pretend RIM’s Blackberries are a threat to anyone, at this point) and seen its range of apps continue to grow, but again, not at the same rate.
The primary issue is that it’s competing with two platforms that have unique advantages. iOS is the number one destination for Apps, and also happens to come exclusively on what are commonly seen as the most fashionable phones to have whether you’re a lawyer, an architect or a poker.dk player. The Android OS runs on almost every single other handset in the market bar Windows and RIM. Two advantages that make it near impossible to assert any kind of dominance. So what do you do if you can’t dominate a market? You create a niche.
Seemingly, the current niche for Windows Phone users are those who went for early eye-grabbing purchases like the Omnia, and those who happen to be big Nokia fans. The OS itself is slick, though it’s arguable that if they scaled the icons down a little you could’ve had a grid of three panes per row, rather than two and a large black space, which looks unsightly.
Its gaming marketplace also has massive potential, given that Windows Phones tend to be pretty powerful devices in the hardware department, and Xbox Live Arcade’s achievement system has been running for years. It’s a given that there should be developers flocking to the device, but there aren’t. Why? Because iOS is where the money is, with mobile. However, if Windows can start pushing devices in the next six months that make the iPhone 5 look a little lacking in places, they might have a chance. Otherwise, they risk going the same way RIM has.
Your call, Windows.