Lenovo has done some pretty great things with IBM’s ThinkPad brand ever since they purchased it in 2005, however Lenovo has mostly been known for its lower-end computers plus the mainstream laptops. The ThinkPad brand remains their only high-end market line of computers, so in an effort to be more efficient and better promote the brand against companies like Apple, Toshiba, and Samsung, they’re splitting the ThinkPad brand away from the Lenovo household.
To accomplish this, Lenovo will be split into two parts: Lenovo Business Group (LBG) and Think Business Group (TBG).
Effective from April 1st, LBG will be headed by Senior Vice President (Mobile Internet Digital Home) Liu Jun to focus on mainstream consumer and business desktops, laptops, and tablets, as well as smartphones and smart TVs. On the other side of the fence, TBG will be led by Senior Vice President (Product Group) Dr. Peter Hortensius to better establish the business-friendly Think brand in the consumer market, as well as continuing to stay ahead of the game in the global commercial business — a crucial point of its survival. Interesting plan, no doubt.
Via: Eng Chinese