Duh, it’s for new products — like a “new iPhone” and a possible 7-inch iPad. The September 12th Apple event is coming, and it may in fact be glorious. The press event will take place at 10AM PT in San Francisco — 4PM Eastern Daylight Time. So buckle up, things are going to get rowdy.
Note: Also, did you notice the shadow cast by the “12” is actually a “5”? Must mean iPhone 5, no??