Should there really be a price tag on the security of your online business? Surely, ensuring that your business is safe and secure should be a major priority because without this protection, potential customers will place their trust elsewhere.
This is where the acquisition of SSL certificates, such as the Symantec SSL Cert, comes in. Despite the economy being the way it is, online security shouldn’t be considered as luxury you can do without, particularly if you’re in the ecommerce world, expecting customers to input sensitive data into their web browser without a second thought.
Luckily, SSL certificates, including the Secure Site Pro with EV, are reasonably priced and well worth the investment. Many people with a tight budget may prefer to use self-signed certificates or free SSL certificates but, in reality, these just won’t cut the mustard if you intend to expand your business into the dizzy heights of the big guns.
In brief, a SSL certificate provides up to 256-bit encryption for sensitive data that may be transferred between your customer and you – credit card details, login passwords and personal information etc. When a SSL certificate is in place, the https:// protocol comes into force, confirming that the customer is viewing a secure connection. With this, any attempt of compromise will prove worthless as the information being transferred will be indecipherable. In simple terms, customers’ details will be safe, you will be trusted and will have a better chance of a transaction.
SSL certificates are usually valid for between 1 and 3 years, and once the expiry is imminent, you will need to apply for renewal. Often, if you have the budget to pay for a longer term up front, you will have the fortune of substantial discounts which can be very attractive.
Costs can vary from £259 a year for a standard SSL, £899 for Extended Validation and £1299 for Wildcard SSL, demonstrating just how broad a range of options there are to suit any budget. Take a look at the SSL features and decide which you should invest in, today.