Either out of sheer strength or desperation for their legacy to not be full of emptiness and falling quarterly profits, BlackBerry is porting the famous BBM application, their killer feature, to iOS and Android this summer — technically negating any reason to own a BlackBerry. However, from a corporate standpoint, it’s seen differently: “It’s time to bring BBM to a greater audience,” CEO Thorsten Heins said in announcing the expansion, “no matter what mobile device they carry.”
The app is planned to be a “fully featured” BBM experience, with no compromise. In fact, Heins goes on to say that, “We’re starting with messaging and groups, but we’ll bring voice, screen share, and of course, channels later on.”
It really just seems that BlackBerry wants its voice heard, but to what extremes are they willing to go? Jumping ship seems like their current arrangement.