Part of what has made Twitter so successful was its 140 character limit. But now, news outlets like The New York Times, Der Spiegel and Tim (among others) will have the ability to use Twitter’s in-house expanded tweets option, which changes the dynamics of the whole ecosystem Twitter has created for the past few years. Publications will be able to embed video and photography into the expanded tweet, along with an introduction to the article. Is this a “bad” move by Twitter? It will take time to see exactly what happens, but the idea is actually rather solid — skimming the news becomes a more detailed experience, but it does take more time.
And lest I forget: this experience is also coming to the official Android and iOS apps.