In what can only be described as not only a tactical advantage/PR stunt, 2 Player Productions, the small production company behind the documentary, Minecraft: The Story of Mojang have uploaded their movie to The Pirate Bay. The documentary, which premieres exclusively on Xbox Live today, and it details Minecraft’s path as it rose to becoming a phenomenon worldwide. Post-Xbox screening, the film will be sold digitally for $8 in a DRM-free video format starting tomorrow; a $20 physical DVD will also be available.
But the question that has to be asked is: why? Well, it turns out the film studio made it easy to understand: “We’re just three guys trying to make a living doing what we love,” they say. “The reason we Kickstarted this movie in the first place was that we didn’t have enough money to make it ourselves, and even then, we still put A LOT of our own money into it.”
And that’s the end of it.