While GoPro has been loudly taking over the action shooting market share and creating epic videos for the past few years, Sony has yet to enter the arena, as large of a behemoth as they are: until now. Enter, the Action Cam, with video recording modes including 1280 x 720, 60 or 120 fps (for slow motion action) or 1920×1080 at 30 fps. Under the hood the camera sports a 16-megapixel Exmor R CMOS sensor, and a 170-degree Carl Zeiss® Tessar lens. The basic model will be available for $200 and a Wi-Fi version for $270, tons of accessories built for use in different scenarios (bike mount, waterproof headstrap, angle mount, etc.) for around $30 each.
And that one last hurrah: the Action Cam comes with a waterproof casing that works up to 200 feet. Nice start, Sony.