The market for smartphones has grown to such an extent that people are no longer just interested in the features and apps. They keep an eye on each and every spec that has been upgraded in the device and what it offered to them. The companies are quick to jump on this aspect of their devices when marketing them. Often, they are able to take a minor feature of the smartphone and create such hype that it becomes the reason why most people decide to buy it in the first place.
This is true for the companies that are trying to compete with industry giants like Apple and Google. You won’t find Apple trying to sell the new model of the iPhone or a new feature they have added to it. They try to make the device appealing so that the people are automatically attracted towards it. This is the difference between the leading companies and the companies trying to make their mark in the market like HTC.