This is the Moto X that I received thanks to the great Moto 137 set of emails that went on internally before members of the media had the chance to beta test the Moto Maker, which is an online builder for Motorola’s flagship phone, the Moto X.
Launching later this month for AT&T versions of the phone (with other carriers incoming), it will let you customize the back with a choice of 18 different colors, two front colors, and several accent colors — and eventually, engraving of a personal message on the back.
My customized Moto X sports a fiery red back, with metallic accents, black front, a custom “Moto 137” boot screen message, and a wallpaper that I chose to be pre-loaded onto the device. A bug (that most likely will get fixed) is that you opt to sign in to a Google account, so that when the phone arrives, it has all of your information on it. Unfortunately, that wasn’t the case when I received mine, so I can only suppose that it’s a pre-production issue.
Otherwise, everything went great, and my email address was etched to the back of the Moto X. For my full review of the stock white edition, check it out here.