What Superbowl Ad Has Eric Schmidt On His Toes?

Well lookie here! Eric Schmidt, king of all Googlers has posted a tweet saying the following words which makes him seem extremely excited, crafty, hopeful, or all of the above:

Can’t wait to watch the Superbowl tomorrow. Be sure to watch the ads in the 3rd quarter (someone said “Hell has indeed frozen over.”)

Color me puzzled, I have no idea what he has up his sleeves. [Eric Schmidt]